Cash — not P&L — is what kills startups. A 13-week forecast gives you a rolling quarter of visibility.
Step 1: List every recurring inflow (subscription revenue, invoice collections).
Step 2: List every recurring outflow (payroll, rent, SaaS, taxes).
Step 3: Add one-time events (loan EMIs, statutory dues, funding tranches).
Refresh weekly. Anything less is theatre.
